JACQUE COE, APR
(425) 351-0082 (C)
jacque@jacquecoe.com

PROFILE: Senior communications professional with experience in strategic communications, public relations, executive leadership, public affairs, project management, crisis management, branding, media relations, social media, diverse audiences and personnel issues. Success in planning and execution of strategic vision within scope and budget. Career traits include strong teamwork and executive leadership skills, collaboration, creativity, ability to work under extreme pressure in a fast-paced environment, and rapid advancement through promotions. Nationally accredited by Public Relations Society of America (PRSA). Terrific sense of humor.

PROFESSIONAL EXPERIENCE:

CONSULTANT, Jacque Coe LLC, Seattle, WA (6/2016-Present)
Communications and public relations consulting for clients in education, technology and healthcare for needs ranging from market launch to social media to image management.

COMMUNICATIONS DIRECTOR, Washington State Department of Corrections, Tumwater, WA (3/2021-5/2022) Communications and public relations for the second largest state agency working to improve public safety by positively changing lives.

COMMUNICATIONS MANAGER, Washington Hospitality Association, Seattle, WA (3/2019-3/2021) Communications and public relations for the Seattle Hotel Association and the Seattle Restaurant Alliance–the professional associations of Seattle’s hospitality industry.

CONFERENCE CHAIR (Volunteer Position), 2018 Public Relations Society of America North Pacific District Conference, Seattle, WA (8/2017-5/2018) Chair of three-day nine state West Coast professional development PRSA District conference. Develop and oversaw conference vision, programming, sponsorship, budget, logistics, operations, volunteer recruitment and promotions. Keynotes included the Chief Communications Officers of Microsoft, T-Mobile, Cisco, Editor in Chief of Wired Magazine and a former White House Press Secretary. Session speakers included C-suite executives from Starbucks, KPMG, Edelman, LinkedIn, HP, Kaiser Permanente, Tableau, Boeing, Brooks Running, WA State Attorney General and more.

COMMUNICATIONS PARTNER (Temporary Consultant), Group Health, Seattle, WA (8/2016-2/2017) Serving as consultant for projects relating to IT and internal staff engagement in support of Group Health brand, goals, change management and integration planning for acquisition by Kaiser Permanente.

CHIEF COMMUNICATIONS OFFICER, Seattle Public Schools, Seattle, WA (4/2015-4/2016) Responsible for setting overall communications strategy using the district’s Strategic Plan. Responsible for developing an overall communications strategy, including internal and external communications, media relations, social media and broad-based community engagement that builds understanding and goodwill externally and internally for the Seattle Public Schools and its students. Acts as chief brand manager to ensure consistency and direction of district image, identity and message.

SENIOR DIRECTOR OF STRATEGIC COMMUNICATIONS, Dairy Farmers of Washington, Lynnwood, WA (9/2014-4/2015) Responsible for overall comprehensive strategic communications both internally and externally. Develop and oversee marketing communications, including traditional and social media programs, across multiple platforms and audiences to drive consumer confidence in dairy products and farming to increase demand and sales.

DIRECTOR OF COMMUNICATIONS & COMMUNITY ENGAGEMENT, Bellevue School District, Bellevue, WA (7/2010-9/2013) Responsible for the Bellevue School District’s communications and community engagement initiatives including outreach to diverse populations, media relations, policy and strategic initiatives. Serve as consultant to Superintendent, Cabinet, School Board, and schools. Serve as District spokesperson and Superintendent’s representative. Member of the Superintendent’s Cabinet (Executive Management Team).

COMMUNICATIONS DIRECTOR, Washington’s Lottery, Olympia, WA (3/2004-7/2010) Responsible for the strategic internal and external communications and public relations functions of the state lottery. Launch and manage top-level image and message work to reinforce Lottery brand and consumer product sales. Direct major initiatives such as beneficiary and winner awareness and stakeholder outreach. Serve as primary agency spokesperson. Oversee internal and external communications including crisis planning and response. Provide key policy perspective and legislative support. Oversee external PR agency. Liaison to Governor’s Communications Office. Member of Governor’s Work Group on New Media. Member of Lottery Executive Management Team.

DIRECTOR OF MARKETING & COMMUNICATIONS, Alliance for Education, Seattle, WA (1/1999-5/2003) Direct the marketing, communications, and public relations functions for fast-growing Seattle non-profit organization. Responsible for planning and execution of targeted market strategy, messaging, and brand development to generate awareness and increase private giving. Develop and oversaw all external publications and promotional materials. Oversee promotions for major events. Manage advertising campaigns and development of organization web site. Manage media relations and serve as agency spokesperson. Manage communications committee of Seattle-area marketing, advertising, and public relations executives.

NEWS PLANNING EDITOR, KING-TV, Seattle, WA (12/1996-1/1999) Researched and planned daily and special news coverage for the #1 rated Seattle television news station. Coordinated news strategy with top-level news management team. Led daily planning for scheduling and staffing of news crews (over 80 staff) for daily news, major breaking news, special coverage events, and ratings period special reports. Researched, planned, and coordinated reports for special coverage, ratings projects, and major events. Coordinated coverage with network for local “tie-ins” to NBC Nightly News, Today Show, Dateline, and Oprah.

ASSIGNMENT EDITOR, KREM-TV, Spokane, WA (4/1994-12/1996) Planned daily television news coverage for CBS affiliate. Researched, developed, and assigned news stories, special reports, series and major events for staff of 40 reporters and photographers. . Coordinated strategy with News Director and Executive Producer as part of a three-member management team. Promoted from weekend producer. Proven success as assignment manager with ratings growth.

REPORTER/ANCHOR, KIVI-TV, Boise, ID (3/1990-4/1994) General daily assignment reporter and fill-in anchor for ABC affiliate. Specialized in court, crime, and political reporting. Live-shot reporter for major breaking news events. Regular fill-in anchor and producer for morning and weekend anchors. Fill-in assignment editor.

NEWS DIRECTOR, KCBY-TV, Coos Bay, OR (9/1987-3/1990) Managed news operation of Oregon Coast CBS affiliate. Oversaw daily news coverage, staff assignments, and story production. Main anchor for daily evening newscasts, special reports, and major events. Coordinate all news coverage and daily live cut-in reports with Eugene station.

NEWS DIRECTOR, KQCD-TV, Dickinson, ND (9/1986-6/1987)
Managed news operation of southwest North Dakota NBC affiliate. Oversaw daily news coverage, staff assignments, and story production. Main anchor for evening newscasts and special reports. Coordinated news coverage and daily live cut-in reports with Bismarck station.

EDUCATION:
Eastern Washington University–B. A. Communications-Radio/TV News
Accredited in Public Relations (APR)-Public Relations Society of America
Certificate in Public Participation-International Association of Public Participation (IAP2)

PROFESSIONAL ORGANIZATIONS:
PRSA National–Past Chair and Current Member, APR Marketing Committee
PRSA Puget Sound Chapter–Past President